Question:

In order to future proof against future economic turbulences, many construction firms are eager to pursue new business opportunities abroad. For a firm to better position itself within an international market it needs to carry out a market evaluation/appraisal of potential markets. Part of this appraisal entails examination and review of key international construction firms. On this basis, the company CEO has requested you to carry out a desktop review of 2no.

Global construction firms with a view to recommending 'best practice' for international expansion. Instructions:

1. You may select any two Global construction firms from across the world. Both firms must be of the same discipline i.e. contractors, design firms, Quantity Surveying firms, M&E etc. They must operate internationally i.e. operate outside of their domestic market.

2. Typical areas for collecting data & information:

• Company website (e.g. news, about us, newsletters etc)
• General Google search
• Construction magazines
• Commercial publications (e.g. industry reports etc)
• Government publications etc.

3. You should use academic publications (e.g. Journals) to back up some of your recommendations for the CEO