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Question is on the second picture. Stoner Excursions offers several services to customers. Susan Stoner realizes that some customers use more services than others, so
Question is on the second picture.
Stoner Excursions offers several services to customers. Susan Stoner realizes that some customers use more services than others, so the company has conducted a customer profitability analysis that identified the following cost pools and activity drivers: Cost Pool Annual Cost Annual Driver Activity Online reservations $312,900 44,700 online reservations Phone reservations 855,900 95,100 phone reservations Ticket mailings 364,500 163,500 $1,696,800 121,500 mailings 10,900 deliveries Courier deliveries Your answer is correct. Calculate the activity rate for each cost pool. Cost Pool Activity Rate Online reservations $ per online reservation Phone reservations $ per phone reservation A Ticket mailings per mailing A Courier deliveries per delivery Two of Stoner's customers have the following activity levels. Customer A Customer B Ticket purchases $175, 100 $192,900 Ticket cost $129,600 $135,200 Online reservations 503 o Phone reservations 603 Ticket mailings 506 130 Courier deliveries 489 Calculate the customer net profit and customer profit margin for each customer: (Round customer profit margin to 2 decimal places, e.g. 15.25%.) Customer net profit Customer profit margin Customer A $ Customer B $Step by Step Solution
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