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QUESTION: it is December 31, 2023. You are the COO of Erie Company, a sensor company. Erie's Board of Directors asked you and the CEO

QUESTION: it is December 31, 2023. You are the COO of Erie Company, a sensor company. Erie's Board of Directors asked you and the CEO to put together a merger proposal for Erie to merge with another sensor company. You are given the 2030 Courier and an Excel spreadsheet of information from the past year (2030).

If the merger is approved, you will likely be promoted to be the COO of the larger company.

Your primary goal is to merge with a firm that has products that complement your own firm's products. You want to either increase your market share in markets you already succeed in and/or expand into other market segments. (Read about corporate strategy and diversification.)

Your secondary goal is to merge with a firm that has assets you can utilize. So, if a firm's product is not desirable, but that product's production line has production capacity and automation that can be repurposed, then it may be desirable. Your tertiary goal is to identify potential areas of conflict if the two firms were to merge (such as financial issues, culture/training, experience in TQM).

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