Question: Johnson and Johnson is an American multinational company that operates in multiple industries. The focus here is an two of Johnson and Johnson's divisions the Consumer Products division (e.g. Soaps) and the pharmaceutical products division (e.g. COVID vaccine), An evaluation of the industry attractivenessforboth segments is provided in Table 1 while an evaluation of the competitive strengths of both segments is providedinTable2.

Provide a detailed analysis of the two matrices; draw the position the two divisions on a general Electric McKinsey matrix, and discuss in detail the strategic implementation of suchpositioning.

Table 2 Competitive Strength Evaluation Matrix Consumer Products Pharmaceutical Products Factor Weight Rating Weighted Rating Weighted Score Score Industry 0.25 2 0.5 7 1.75 Growth Rate Industry Size 0.22 LU 0.66 2 0.44 Industry 0.72 0.18 Profitability 0.18 A Industry 0.51 0.51 Structure 0.17 LU Trend of 0.18 0.18 Prices 0.09 2 N Market 0.18 0.09 N Segmentation 0.09 N Total Score 2.75 3.15 12 Table Y: Industry Attractiveness Evaluation Matrix Consumer Products Pharmaceutical Products Factor Weight Rating Weighted Score Rating Weighted Score Market Share 0.4 4 1.6 0.4 Relative Growth Rate 0.2 4 0.8 5 1 Company's Profitability 0.18 4 0.72 1 0.18 Brand Value 0.13 3 0.39 1 0.13 Size of 0.05 2 0.1 1 0.05 Product Mix Product 0.04 2 0.08 1 0.04 Flexibility Total Score 3.69 1.8