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Question: Johnson and Johnson is an American multinational company that operates in multiple industries. The focus here is an two of Johnson and Johnson's divisions

Question: Johnson and Johnson is an American multinational company that operates in multiple industries. The focus here is an two of Johnson and Johnson's divisions the Consumer Products division (e.g. Soaps) and the pharmaceutical products division (e.g. COVID vaccine), An evaluation of the industry attractivenessforboth segments is provided in Table 1 while an evaluation of the competitive strengths of both segments is providedinTable2.

Provide a detailed analysis of the two matrices; draw the position the two divisions on a general Electric McKinsey matrix, and discuss in detail the strategic implementation of suchpositioning.

image text in transcribedimage text in transcribed
Tabis 2: Compethive Strength Evaluation Matrix Pharmaceutical Products Weight Welchted Weighted Factor Rating Score Score Industry 1.75 0,25 2 7 Growth Rate 0.66 0.44 Industry Size 0 22 Industry 072 0.18 Profitability 0.18 Industry 0.51 0.51 Structure 0.17 Trend of 0.18 0.18 Prices 0.09 Market 0.18 0.09 Segmentation 0.09 DifferentiateTable 1: Industry Attractiveness Evaluation Matrix Pharmwasuscal Products Weight Harica Weighted Scord Market Share 0.4 Ralative 0.2 Growth Rate Company's 019 Profitability 0:72 0.18 Brand Value 043 0.39 Size of Product Mix 6.05 2 0.1 0:05 Product 0.04 Flexibility 0.08

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