Question : Larrinaga-Gonzalez (2007) wrote:

The results of KPMG surveys of corporate social reporting reveal that while, in 1993, 13 per cent of the top 100 companies in 10 countries published a separate report about their environmental and social impacts, this figure almost tripled to 33 per cent (for 16 countries) in the 2005 survey. At the same time casual observation leads to the conclusion that in the 1990s 'environmental' and/or 'health and safety' reports dominated the reporting scene. More recently, however, most countries publish an 'environmental and social' or 'sustainability' report. In particular, from 2002 survey to the 2005 survey the percentage of separate reports (for global top 250 companies) that correspond to the label 'sustainability' and 'social' and 'environmental' reporting have increased from 24 per cent to 85 per cent with a corresponding decline (from 73 per cent to 13 per cent) for environmental and, health and safety reports.

Required:

You are to use Institutional Theory to explain these large scale shifts in both report production and the names being given to the reports.