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Question List of Chapter 14 Provide specific examples of the promotional mix below and discuss the pros and cons of each promotional element. Advertising Personal

Question List of Chapter 14

Provide specific examples of the promotional mix below and discuss the pros and cons of each promotional element.

Advertising

Personal selling

Public relations

Sales promotion

Direct marketing

2. Share one specific example of your favorite and unloved promotional mix respectively and discuss how to improve the effect of the promotion management with the least favorite promotional mix.

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