Question

MarketingEthics: Liquid Gold

Water is water, right? Not So ! The maker of Beverly Hills 90H20 bills its "champagne of waters" as "The world's First Sommelier-Crafted Water."Champagne producers in France (the only region that can legally use the "champagne" label) were not pleased, especially since the water is sourced in California's Sierra Nevada mountains .

At 14 Dollar a b.ottle, this is not your everyday drinking water.

The 7.5 alkalinity "silky" water is ideal for pairing with food and comes in a hand- finished , triple -sealed, diamond-like bottle. It is onlyavailable in fine restaurants,gourmet markets, and luxury hotels. The 10,000 limited-edition bottles are individually numbered and decorated with custom art , making the bottle a collector's item. This isn't the first for luxury water, though, and is actually somewhat of a bargain . Fillico Beverly Hills (from Japan) costs 100 dollar per bottle. that's without the gold or silver crown cap- you can double the price if you want that .Acqua di Cristallo Tributo a Modigliani gold- bottled water tops them all at 60,000 Dollar per bottle.

Question Is it ethical to sell water , which is basically all the same , in a way that commands such high prices? Explain whey or whey not