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Question Microsoft is going to sell a Student version of Office (excluding. Microsoft is going to sell a Student version of Office (excluding Access and
Question Microsoft is going to sell a Student version of Office (excluding. Microsoft is going to sell a Student version of Office (excluding Access and Outlook) and a full version of Office. Assume there are three market segments whose size and valuations for each version of Office are given in the following table. What price for each version of Office can maximize Microsoft's revenue? Segment Student Version Full Version Size Students 110 160 20% Individuals (nonstudent) 170 300 40% Businesses 240 500 40% Math Statistics and Probability
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To find the prices for the Student and Full versions of Microsoft Office that will maximize Microsofts revenue we need to analyze the willingness to pay for each segment and strategically set the pric...Get Instant Access to Expert-Tailored Solutions
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