Question No: 03 Answer the following questions based on PRICING, DON'T WRITE MULTIPLE ANSWERS. - When Yardley's printed the ad for their perfume in the newspapers, the caption read, "WAS $125, NOW $100." What kind of a promotional pricing did Yardley's use? b. An oven manufacturer who has invested $1 million in the business wants to set a price to eam a 20 percent return on investment. specifically S200.000. What pricing method should it choose? c. When Sony introduced its OLED TV, it was priced at Rs. 1,50,000. This allowed Sony to earn the maximum amount of revenue from the varion segments of the market. Few months after the introduction, the price had come down to Rs. 1,00,000/-, What kind of a pricing objective did Sony adopt? d. XYZ retail store offers all products at si less than its competitors. The store never runs promotional campaigns or offers special discounts. XYZ retail store is following which pricing method e Taj Mahal is a popular tourist attraction in India. It charges higher entry rates for tourists compared to locals. This form of price discrimination is known as which pricing. . When Starbucks carries a different price with respect to whether the consumer purchases it in a fast-food center or a vending machine, then this form of price discrimination is known as which pricing. [6X1=6]