Question no 1

For the three cases given below.

Discuss the type of study conducted with reasons.

The research design aspects in a customized way for each case which will make each research design more relevant.

Case 1# If you are a manager at Agricultural Bank in Fasalabad and you are being told to

gather data about different farmers who are affected by current floods in August 2020 So that

the bank can make a more useful micro finance polices for various farmers.

Case 2# A manager in WXL ltd which is a crude oil company from UAE studied his employees

work ethic in UAE and conducted a survey and later identified various managerial techniques to guide the employee work ethics at WXL in UAE. Now WXL has started its operations in

Pakistan in Sindh as part of a CPEC project and manager wants to know whether the EWE in UAE setting will be same or different in Pakistan.

Case 3# AB mobiles from Japan is having a good market share in major cities of Pakistan but for the last six months its market share is declining because of a Chinese mobile which is more cheaper and with exciting features. Being a researcher at AB mobiles how will you proceed.

Question #2

Allied PipelineTechnologies is a technology firm and is very famous for launching new market based

software packages for different companies. You are a project manager at Allied PipelineTechnologies and you want

company's top directors to approve a research proposal for a software that will help companies

increase their presence online. What aspects you will discuss in your proposal and why.