Question NO: 1

Required to select any well-known brand's video-based Advertisement or Advertisement Campaign and perform the its Structured Assessment on various technical and promotional aspects by answering the points given below.

1.Provide Name of the Brand (Product) and the Name of the Company/Manufacturer you selected.

2.Provide the YouTube link (URL) of the Advertisement or Ad.

3.What is the Target Market of the brand's Advertisement (e.g. school going children, housewives, youth, any other etc.)? Discuss.

4.What Level of Advertising is being followed in the Ad (attribute level, benefit level, values/beliefs level, more than one level)? Discuss.

5.What is the Ad's Creative Idea and is it following the Principle of Creativity? If yes, how? If no, why not?

6.What aspects of Copywriting are being followed in the Ad? Write your understanding of various technical aspects of Copywriting being implemented in this Ad.

7.Discuss the Design and Production aspects of this Ad including various Tools and how they have been used.