Question No 5: (10 Marks) COMICYLARO-2000 Jazz Mobile phone is a famous multinational brand producing smart phones. The main aim for Jazz is to satisfy its users with user friendly, innovative and elegant devices that simplify the problems of the customers and enable them to enjoy the product. Jazz mobile have different series with amazing features of large display size, amazing battery time, high definition camera quality and large internal storages Jazz have a comprehensive portfolio of hardware, software and services that enable the digital transformation of networks to address capacity needs, reduce complexity and leverage network intelligence to create and deliver new services. Operational excellence remains a source of competitive advantage for Jazz and this becomes the foundation of their strategy. According to their vision, Jazz Research is actively conducting research and development (R&D) to identify new future growth areas and secure advanced technologies for its products to create new value and improve people's lives. Jazz has a global network of R&D centers, each with individual technology and competence specialties. Jazz research promises to continue working hard to become a global top research institute that creates new values for the future through ceaseless innovation and intelligence Recently Jazz has launched a new phone Book 8. It has the biggest screen and battery, the fastest processor and the largest storage. It's a phone designed and built for the power user who won't settle for anything less. The Book 8 gives the most advanced features than any other series. After few days of launching the phone, the customers had a complaint that there is some problem with the phone. Jazz management ordered the inquiry and identify the issues arising out of the battery design and manufacturing process. Jazz had to recall about 1.5 million phones after complaints of manufacturing issues. Research and development along with the management is concerned about the incident and their goodwill across the world. R&D is now working to find out the reasons for the failure of their new Book 8. They wanted to ensure that this problem should not exist for the new model coming in the future. FNAMEAMINATIONSMESTERZACADEMICYLAR 2003-21207 ALMEGAMAT ONGEMESTRIACADEMICYLAR 200 IUVENI a. Sometimes a minor negligence can cost the company in terms of their repute, money, time and effort. Based on company's previous experience of Book 8, what steps are required to be followed by Jazz for comprehensive research for their upcoming model. What suggestions would you recommend to Jazz R&D to make their research successful? (5 Marks) b. Write the analysis report for the causes of failure of Book 8. What were the practices not followed before launch of Book 8? (5 Marks) Your answer should be around 400 words for each question. 71P
