QUESTION on Limiting Factor Whitebay Ltd produces three fortune cookies namely Lucky Cookies, Happy Cookies and Cheery Cookies. TCB was contacted by its supplier informing that the supply of Material A and Material B is limited to 1.450 kg and 1.220 kg respectively. This is due to the refurbishment of the supplier premises. Whitebay Lid attempted to source from other suppliers, but failed. Information relating to the three products manufactured by Whitebay Lid are as follows: Lucky Happy Cheery Quantity of material used per jar manufactured Material A (kg) IN Material B (kg) 5 3 Maximum sales demand (jars) 120 160 110 Selling price (per jar) RM25.00 RM20.00 RM26.00 Variable costs (per jar) RM10.00 RM8.00 RM8.50 Owing to the perishable nature of the products, no finished goods stocks are held. Required: a. Effective pricing strategies are important for companies to maintain their profitability. Explain briefly three (3) common pricing strategies that can be used by the company. (5 marks) b. Calculate maximum profits for Whitebay Lid for the forthcoming period. (Show all workings) (12 marks) C. 1. Whitebay Lid TCB has given a commitment to supply 50 jars of Cheery cookies in the next period to Emma Enterprise. Based on quantitative and qualitative factors, advise whether the company should continue the above contract. (Show your calculations) (5 marks) ii. Suggests three (3) alternatives if the company plan to fulfill maximum demand for all the three fortune cookies. (3 marks) (Total: 25 marks)