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QUESTION ONE [25] Read the following article and answer the question that follows Shoprite's expansion plans on track with store numbers climbing Following a
QUESTION ONE [25] Read the following article and answer the question that follows Shoprite's expansion plans on track with store numbers climbing Following a record 13 new supermarket openings across Africa in the last week of October - 10 in a single day- Africa's number one retailer is on track with its expansion programme planned for the 2016 financial year. The Shoprite Group created more than 1600 new job opportunities in the process. Of the 96 new Shoprite, Checkers, Checkers Hyper and Usave supermarkets confirmed to June 2016, almost a third (30) have already started trading in the first four months of the fiscal. During the same period the Group had also opened eleven furniture stores, two Hungry Lion fast food outlets, and 16 LiquorShops. By Christmas the number of new supermarkets since July 2015 will have risen to 50. The Shoprite Group's store opening programme is primarily geared at accommodating an expanding market linked to population growth. In South Africa the present rate is just over 1%. Where possible, the Group positions new stores in areas not previously served by its supermarkets or in those showing strong population growth. Outside of South Africa, the Group is increasingly growing into sub-Sahara Africa where it continues to strengthen its presence in key economies such as Angola and Nigeria where Shoprite will be celebrating its 10th birthday in December 2015. Zambia is still one of the Shoprite Group's largest businesses outside of South Africa and October saw the retailer celebrating 20 successful years in the country where it has also established the largest supermarket chain in the nation with 25 supermarkets apart from 16 Hungry Lion outlets and four OK Furniture stores. By the end of the first six months of the fiscal, the Group plans to trade from 1152 supermarkets, 492 furniture stores, 183 Hungry Lion outlets and 315 LiquorShops. According to the 2015 Deloitte African Powers of Retailing report, Shoprite Holdings was again named the number one retailer in Africa, a clear indication of the Group's successful recipe to focus on low cost pricing and an expanding footprint in locations convenient to customers. Source: https://www.shopriteholdings.co.za/articles/Newsroom/2015/shoprite_s- expansion-plans-on-track-with-store-numbers-climbing.html Question: Companies that expand beyond their borders are often faced with the following questions. Based on the article, analyse and discuss how Shoprite should address its global strategy in expanding into Nigeria, under the following conditions: Differentiation How to design products or services and where to build factories, retail shops or offices? Where and how do we obtain the resources needed to create goods or services? What modes of transportation to use and how to manage inventory? Contextualise your answer to: Cost Leadership Response Supply Chain Management Issues Location decisions Materials Management QUESTION TWO An effective operations manager understands how decisions blend together to constrain the human resource strategy. Acknowledging the constraints imposed on human resource strategy, there are three distinct decision areas of human resource strategy: labour planning, job design and labour standards. [25] Using the following headings, and based on the case study in question 1, analyse how Shoprite can address their Human Resources Constraint in their move to Nigeria: Product Strategy Schedules HR Location Strategy Process Strategy Individual Differences Layout Strategy
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Question One In expanding into Nigeria Shoprite needs to consider both differentiation and cost leadership strategies to effectively penetrate the market and sustain its competitive advantage Differen...Get Instant Access to Expert-Tailored Solutions
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