QUESTION ONE [35] 1.1 When we are told that a product will make us more attractive, enrich our lives, make our clothes smell great or allow us to save the planet, advertisers are trying to do much more than just sell their product - they are trying to create an impact on the demand curve for their product. In terms of the given statement, use the diagram below to explain how advertising can result in the following: 1.1.1 Shift the product's demand curve to the right. (7) 1.1.2 Make the demand curve less price elastic. (8)