Answered step by step
Verified Expert Solution
Question
00
1 Approved Answer
QUESTION ONE A public relations firm rolled out a behavioural change campaign over a three-month period. The targets of the campaign were boys in senior
QUESTION ONE A public relations firm rolled out a behavioural change campaign over a three-month period. The targets of the campaign were boys in senior high school. The key message was to encourage them to stay away from female abuse and to speak up for girls in such situations. The project/campaign managers want to assess the effectiveness of the campaign before proceeding to the next phase of the campaign. Answer the following questions based on your knowledge in research: a. How will you call or categorize such a study in public relations? (2 marks) b. In a paragraph of six sentences (maximum), explain to the project lead any one research approach they could adopt to assess the effectiveness of their campaign and why. (4 marks) c. Based on the suggested approach, describe, in detail, two (2) sampling methods you think will be appropriate for data collection (3 marks each) d. Propose a title for the study (2 marks) e. Give two reasons why such a study is necessary (3 marks each)
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access with AI-Powered Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started