Question One: (C3, B1)

Conduct SWOT analysis for Starbucks to cover Gulf Region and support it by Matching Stage Strategy with your own understanding and innovation.

Question Two: (D1, D4)

Suggest with justifications five implementation issues that can be considered as improvements in Starbucks Strategy. (10 Marks)

Question Three: (C1, C3)

Based on your current Starbucks Case Study and your conduct of SWOT analysis in the GCC region, conduct product positioning by recommending four products to be part of Starbucks menu based on market segmentation.

Question Four: (C1, C2)

Critically analyze Starbucks strategy using strategy evaluation components and suggest other strategies that can be used.