QUESTION ONE Strategy analysis is an important starting point for a structured business analysis because it allows the analyst to probe the economics of the firm at a qualitative level. The insights gained from strategy analysis can be useful in performing the remainder of the financial statement analysis. Required Evaluate any five strategies British American Tobacco Kenya Limited has used in the past five years clearly highlighting the strategies, the effect of the strategies on the financial performance and position, any lessons to be learnt from the effect of the strategies used and the market response to the strategies if any. (10 Marks)