Question: Partridge argues that we are entering a business climate and era where successful companies will be those that are seen by consuming public as companies that do good. Offer at least three examples used by Partridge in this evidence for this claim. After evaluating this claim offered by Partridge offer your analysis as to whether you think he is right and generally you think his claim applies. Are we really entering an economics era where market forces will be driven by the social and ethical concern of consumers or we do consumers simply care less about such things than Partridge suggests?

Word count - Minimum word should be 650 words.

Key references:

People Over Profit (Paperback)Dale Partridge, Blake Mycoskie. HarperCollins, 2015. ISBN 978-0718021740