Question: Perform a Market/Submarket Analysis - current and high potential (Need to write one page analysis)

BrainEx (Brain Exercise)

Introduction of a product: BrainEx is weight-loss brain implant that allows you to work out while you're sleeping by sending signals to your body control through an app BrainEx has a small chip inserted through your nose, removing surgery risk and scarring. This product is priced at $5,000 and has a $100 a month app fee and a $500 US dollar annual exam.

All of the medical expenses are handled by the purchaser. My name is Alex and I'm here with my team. We are explaining the target market for our products. I'm explaining the geographic Target marketing and what we've decided to do is to break down a geographic Target marketing first by country or nationality then with regions within each country and from each region's cities. We will be using influencers models and actors as these are the people that everyone aspires to be within those regions or cities. We will also be accumulating big data information as we are promoting this product and gathering information on the potential purchasers. We will get information on the education and affluence family life cycle urbanization, mobility race and ethnicity is of potential and actual buyer.

The Demographic Segmentation for our product BrainEx

Age Range: And in this we are going to focus on the age range from 22 to 60 years old. As we know after 60 years old surgery is risky and we dont want to do that. Life Stage: We are going to have 2 different life stages Unmarried, no kids and no such responsibilities Married or Divorced with kids. Gender: Gender is Male and female because everybody wants to look good. Income Segment: The minimum income we are going to focus on, is at least 50,000 per year to unlimited maximum Because surgery is expensive and you have to have some sort of disposable income to maintain the product. Generations: Focused generations are going to be Gen Y and Gen X which includes people currently on the job market, graduated from college. And their older siblings, their close uncles and aunts Race & Culture: Race and Culture does not matter, any one could take the benefits from our product.

Psychographic Segmentation of the product Our target buyers find it difficult to engage in a healthier lifestyle even they work a full-time job and they do not have time to go to the gym every day or even every week or they're simply not motivated or determined to go work out and break a sweat or even they want to save money and don't want to spend money on membership fees at the gym or a consumer has tried different workout plans different program different eating habits and exercise at home and nothing has worked out for them with that being said they are invested in our product and investment to spend more money however they want to make sure that it works properly and they want to be supported while doing some. They also believe that our product will help them get so there a weight-loss goes quicker, easier and is way more affordable and they also know that there is no strings attached so they can also stop using it whenever they will like and it's no membership fees or cancellation fees like it would be at the gym.

Advertising Plan To our target market we will be using a full coverage marketing strategy to expose BrainEx to the most people possible through undifferentiated marketing we will disregard segment differences and appeal to the entirety of the market by casting this broaden net we can attract our Target demographic Geographic and effective segments using one centralized message because everyone wants to feel good and look even better this marketing approach will utilize Mass distribution and mass communication in our campaigns, saving us on media cost, research and development, marketing campaigns and provide of campaign longevity by speaking to a once or need that is long lasting feel good and look even better these reduced-cost paired with our broad Market strategy will increase our profit margins as we reach more buyers.

As you can see we are prepared to go out to the target market, we have selected with the parameters we specified and we hope you appreciate the data that we've offered to you today and that you would be investing in our company.