Question
Question regarding the release of Beyonce's 2013 album (case from Harvard Business School) Sony Music's label Columbia Records, with whom Parkwood partnered on recorded-music activities,
Question regarding the release of Beyonce's 2013 album (case from Harvard Business School)
Sony Music's label Columbia Records, with whom Parkwood partnered on recorded-music activities, shares the costs of the album. Do you feel they should have signed off on the launch strategy, or should they have insisted on changes?
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
