Question Set 1 With the health care debate in the United States and the criticism of its costs and usefulness, the importance of finding an appropriate ratio of out-of-pocket expenses to care cannot be emphasized enough. Read the Field Note 4.1 on page 97 of the text for this course Strategic Marketing for Health Care Organizations. The RAND Health Insurance Experiment randomly assigned families to various health insurance plans with incrementally increasing coinsurance rates. It was demonstrated from the data that as out-of-pocket costs rise, usage of medical services reduces, so there appears to be an inverse (negative) correlation (i.e. as costs go up, usage goes down). Also, there appeared to be no negative effects to the health status of the participants regardless of their usage rate, at least in the short-term. 1. What are the overall marketing implications of the findings reported in the RAND Health Insurance Experiment (HIE)? 2. How can these findings affect the marketing strategies of insurance companies, who provide health insurance? 3. How can these findings affect the marketing strategies of pharmaceutical companies, who strive to get people to increase use of health services? 4. What implications do these findings have for policy makers in government