QUESTION:

The coupon and sample elements of the campaign are _______.

Group of answer choices

consumer promotions

trade promotions

sales force promotions

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Question 101 pts

Which of the following best explains the difference between advertising and publicity?

Group of answer choices

The company controls the message with publicity but not with advertising.

Advertising is more budget friendly than publicity.

The company controls the message with advertising but not with publicity.

Both promotion techniques use the media.

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Question 111 pts

Successful communications with suppliers, middlemen, investors and the media are part of a thorough _______ plan.

Group of answer choices

advertising

sales promotion

digital marketing

public relations

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Question 121 pts

Which of the following is an example of direct mail promotion?

Group of answer choices

All of these examples demonstrate direct mail promotion.

Tiffany is mailed a postcard from a local children's clothing store offering her a 25 percent discount on her next purchase.

In her daily mail, Allison found a handbill for a supermarket that will make deliveries to her home.

In his monthly electric bill, Brian found an insert offering him a good deal on a room humidifier.

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Question 131 pts

What responsibility is best filled by a personal salesperson?

Group of answer choices

information sharing

package tracking

relationship building

order taking

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Question 141 pts

In a commercial, when Advil says that its over-the-counter pain medication has been "proven faster and stronger on tough pain than Tylenol Rapid Release Gels", the company is using _______.

Group of answer choices

reminder advertising

comparative advertising

persuasive advertising

informative advertising