Question- The first part will analyse the past financial performance of the company based solely on public information available. Financial statements to be examined will include statement of financial position (balance sheet), income statement (profit and loss), and cash flow statement. The Chief Executive is expecting analysis of the last two years to be discussed. The analysis will consist of financial ratios, percentage change statements and any other relevant financial indicators. All calculations are to be presented in an appendix, and a summary table of ratios should be shown in main body of your report. It may help your answer if you identify the business model your chosen company is pursuing; for example, are they pursuing a premium pricing strategy, or a high volume and low-cost strategy.

I have taken Pearson Corporation as my company and also calculated all the ratios

Please help to frame introduction for my assignment from accounting angle including all the facts. 
Also help to write about the business model by the company by taking references.