Question: The two companies: Wesfarmers Limited & Woolworths Group Limited (Food and staple food retail industry)

Use the half-year result of 2018 to answer, see the below website.

https://www.woolworthsgroup.com.au/page/investors/our-performance/Financial_Results/woolworths-group-fy18-half-year-results

http://www.wesfarmers.com.au/util/news-media/article/2018/02/20/2018-half-year-results

Perform a Prospective Analysis Forecasting using financial ratios to forecast and market valuation methods. a. Provide a separate forecast for each of the following: (1) sales growth behaviour, (2) earnings behaviour, (3) return on equity behaviour, and (4) behaviour of components of ROE and provide a discussion for each forecast.

b. Analyse and discuss other appropriate forecasts for your company that may include strategy analysis, competitive strategy analysis, accounting analysis, and financial analysis and forecast developed from these analyses.

c. Provide and discuss a cash flow forecast.