QUESTION THREE

$[25]$

Vuvuzela Vibez, founded in Cape Town in $2022,$ is an online retailer specializing in sustainable and ethically produced African$-$inspired streetwear. The company's unique designs, which blend traditional African patterns with modern urban aesthetics, have gained a cult following both in South Africa and internationally.

In the past year, Vuvuzela Vibez has seen its sales skyrocket by $250\%,$ reaching R$150$ million in revenue for $2024.$ The company attributes this growth to several factors:

A viral marketing campaign featuring popular South African influencers and musicians

Expansion into international markets, particularly the UK$,$ US$,$ and Japan

Introduction of a new line of accessories made from upcycled materials

Partnerships with several African fashion weeks and music festivals

Vuvuzela Vibez operates on a custom e$-$commerce platform called "AfriCommerce," which integrates with various payment gateways including PayFast, Ozow, and international options like PayPal. For order fulfillment, the company partners with "Courier Indlela," a Black$-$owned logistics startup that specializes in last$-$mile delivery in townships and rural areas.

The company offers a generous $60-$day return policy and has recently introduced a loyalty program called "Vuvuzela VIPs," which offers points for purchases, social media engagement, and participation in sustainability initiatives.

However, this rapid growth has brought challenges. The finance team, consisting of just three people, is struggling to keep up with the volume of transactions. There have been customer complaints about delayed refunds and incorrect loyalty point allocations. Additionally, the integration between AfriCommerce and the company's accounting software has been glitchy, requiring frequent manual adjustments.

Here's a small table showing Vuvuzela Vibez's sales growth over the past three years:

$\backslash$table$[[$Year$,$Revenue $($R millions$),$Growth Rate$],[2022,15,-],[2023,60,300\%$