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QUESTION THREE [25] Interbrand evaluates businesses' brand value based on a comprehensive analysis of multiple factors including financial performance, brand influence on purchase and brand

QUESTION THREE [25] "Interbrand evaluates businesses' brand value based on a comprehensive analysis of multiple factors including financial performance, brand influence on purchase and brand competitiveness." Examine the statement above. Evaluate the significance of creating of competitive advantage for a multinational electronics corporation such as Samsung.

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