QUESTION TWO (20 Marks) As part of improving quality of publications in the industry, Business tech has asked you to explore the possibility of co-branding with other powerful media houses. Explain to your boss the advantages of co-branding as well as the limitations to it. QUESTION THREE (20 Marks) Your boss is not understanding how business tech can be an effective brand name since the introduction of Artificial intelligence (Al) changes perception about media house brands. Provide the analysis on the effectiveness of a brand name and explaining how this could be achieved. QUESTIONFOUR 4.1 Business tech executive management has asked your line manager to request a detailed market (12Marks) research before the brand revitalisation process begins. As an expert to this field your task is to firstly define the concept market research to your boss. It is important to explain the TWO (2) types of research methodologies that you will use in your process. 4.2 Explain how individual factors such as occupation and economic conditions can influence one's ( 8Marks) behaviour as a consumer. QUESTION FIVE (20 Marks) One of the important points to consider when dealing with branding is the social impact a brand has on society. With the aid of examples, explain the importance of family roles in the behaviour of consumers. Businesses that want to stay top-of-mind at all times can achieve this with always-on branding. Branding is incredibly important, as discovered by a recent IAB study, which uncovered three crucial insights that all marketing protessionals should know: Brands that advertise within news content are more likely to see increases in consumer perception or other positive attributes. Consumer trust in brand advertising within news increases because of associations with preferred news sources. Consumers are more likely to consider making a purchase after being exposed to a brand's advertisement within their preferred news sources. BusinessTech is South Africa's largest and most influential business news website, making it an ideal platform for marketing professionals to achieve outstanding brand exposure through always-on display marketing campaigns. You can choose from homepage takeovers, category takeovers, and run-of-site banners, which our markeling team will execute to provide the best possible performance. Our marketing experts will assist you with campaign management, performance optimisation, report generation, and even banner design. Businesstech Business ech is a great plattorm with a large audience of highly influential readers who make purchasing decisions in Hheir businesses and househodds. Many of these readers hold positions of authority, they include Clevel executives, business owners, company directors, and managers. Through Business Tech's always-on display marketing campaigns, you can reach this important target market and build 8 strong brand presence in South Africa. Source:https:llbusinesstech.co.zaewslindustry-news/661835/how-branding-ean=growe-your-businessi Answer ALL the questions in this section. QUESTION ONE (20 Marks) You have recently been appointed by Business Tech to oversee their marketing department. One of your major tasks is to revitalise their brand in the news industry. Discuss FOUR (4) ways which you will use to achieve a successful brand revitalisation strategy for Business Tech