QUESTION TWO a) Physical evidence (PE) is the environment in which the service is delivered and where the firm and the customer interact and any tangible commodities that facilitate performance or communication of the service. Actually, PE is much more than a collection of different elements. The whole is much greater than the sum total of all the parts put together. This implies that if PE is created appropriately, which positions the service the way it is intended, then it can create a great impact on the customers. Interpret this statement. (10 Marks) pcure customers perception against