QUESTION TWO The identification and evaluation of business ideas and opportunities are crucial for entrepreneurial success. Business ideas refer to the conceptualization of a potential product or service, while business opportunities are situations that entrepreneurs can leverage to create a viable business. Entrepreneurs need to understand how to recognize and evaluate business ideas and opportunities to increase their chances of success. 2.1. Explain the importance of market research in identifying and evaluating business ideas and opportunities. 2.2. Explain the concept of a SWOT analysis and how it can be used to evaluate a business opportunity