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QUESTION: Using the ABC analysis, determine new segment profitability statements. In 1994, General Mills Incorporated, a $6 billion consumer goods company, acquired Colombo Frozen Yogurt.

QUESTION: Using the ABC analysis, determine new segment profitability statements.

In 1994, General Mills Incorporated, a $6 billion consumer goods company, acquired Colombo Frozen Yogurt. General Mills Inc. (GMI) believed they could add Colombo frozen yogurt to their existing product lineup to increase net sales with little addition in marketing cost.

Frozen yogurt is sold through two distinct segments

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