Question:

What is your company's strategic intent? Write a sentence that expresses your company's strategic intent.

(where will we spend the most resources in terms of time and money: Reject rate, productivity, market share, labor cost, material cost, inventory turn over, image rating)

Choose and include our in our strategic intent if we are focus or broad low cost or differentiated:

Focused low cost (cost cutting strategies)

Focused differentiated (brand loyalty, unique quality, various marketing activities that create brand loyalty thus allowing to charge a premium)

Broad low cost (cost cutting strategies)

Broad Differentiated (brand loyalty, unique quality, various marketing activities that create brand loyalty thus allowing to charge a premium)

Question:

What are the three of four key elements to execute your company's strategy?

Mission:

Vision: (address kinds of product, market, technology to be used)

Company Values:

You and your co-managers are taking over the operation of an athletic footwear company that is in a neck-and-neck race for global market leadership, competing against rival athletic footwear companies run by other class members. All footwear companies presently have the same worldwide market share and the same market shares in each of the four geographic market regionsEurope-Africa, Asia-Pacific, Latin America, and North America. Currently, your company is selling over 5 million pairs annually. In the just-completed year, your company had revenues of $238 million and net earnings of $25 million, equal to $2.50 per share of common stock. The company is in sound financial condition, is performing well, and its products are well-regarded. Your company's board of directors has charged you and your co-managers with developing a winning competitive strategyone that capitalizes on continuing consumer interest in athletic footwear, keeps the company in the ranks of the industry leaders, and boosts the company's earnings year-after-year. Financial Objectives: We want to maintain the shareholders expectations of maintaining a return on average equity investment (ROE) of 15% or more annually. We want to reach the shareholders expectations with a great image rating while at the same time, providing an increase in shareholder value in the form of an upward trending stock price. We want to have profit margins of 40% or higher. We also want to save internal cash flows of 5% of net profits to fund future capital investments. Strategic Objectives: Taking into consideration the 8 rivals within our market, at an even market share, our company will expect to outpace our rivals and win a 20% market share. We will incorporate training to achieve lower overall costs during production than our rivals. Because of the training to lower costs and saving internal cash flows, we will plan to have deeper technological capabilities than rivals. We will be achieving lower overall costs than rivals and aim to have stronger global distribution capabilities