• Question1 : For each of the products below, identify the target market. Be specific. Include geographic, demographic and psychographic characteristics. For example, the target market for Just For Men hair color could be broadly defined as men. However, by analyzing the potential users and characteristics, a narrower market segment can be definedmen, over 40, involved in a romantic relationship, with some amount of disposable income, who care about looking younger.

Product/Service	Target Market
1. Lipitor prescription drug
2. Luvs disposable diaper
3. Chanel cosmetics
4. First-class airline ticket
5. Mobile car detailing service
6. Energy drink
7. Romantic novel from Amazon.com

Question2 : Go to http://factfinder2.census.gov

If your target market was the state of California for Chanel products, choose three of the demographic characteristics you listed above and state how many potential customers far in each of those characteristic categories.