Question12

This is an advertisement for

a Swedish clothing store that's offering people who bring their old clothes a

discount on new purchases. Even if one doesn't understand Swedish, what visual

strategy used here best makes it cognitively effective in reaching the target

audience?

Select the correct option.

Select one:

a. The shades of blue evoke

feelings of kindness and charity.

b. The underlying suggestion

is that jeans last for a long time.

c. The recycling symbol and

the clothes are culturally familiar.

d. The triangular image is an

unusual design for this kind of product.