Questions 1. Based on the analysis of the consultants' report, how much does match-day attendance need to increase for the Ciutat de Barcelona to show a profit? How much should season ticket holders' attendance drop in order to show a profit? How much should match day attendance increase if Espanyol decides to spend an additional 30,000 to bring a more attractive guest team? 2. If decreasing ticket prices by 10% would increase match-day fans by 10%, should Jordi reduce prices? 3. If spending an additional 15,000 on marketing for the event would increase match-day fans by 15%, should Jordi spend the money? 4. Do you agree with the consultants' analysis? How profitable is the Ciutat de Barcelona (If at all)? Should Espanyol drop the Ciutat de Barcelona?Income statement 7/1/2013- 7/1/2014- 6/30/2014 6/30/2015 Revenues 45402 51981 Media rights 22,623 22,923 Stadium revenues 9,253 8.572 Marketing 9,851 9,186 Other revenues 3,675 11,300 Expenses -42,105 -44.210 Salaries -20,363 -22,050 Nonsporting salaries -2,429 -2,488 Operating expenses -11,058 -10,150 Depreciation -10,981 -11,602 Selling of assets 3,546 5,429 Other expenses -820 -3,349 Operating profit 3,297 7,771 Financial results -3,849 -8,281 Taxes 441 145 Net profit -111 -365(h '000' 6-20/2014 320/2015 Cash and short-iam Investments 2.764 14 419 Accounts receivable 42.983 50.415 Inventories 307 Current 46318 55141 Intangible flyed assets 27.319 125.447 Tangible fixed assets |118. 797 118.312 Long-fam financial Investment 113 13 Defamed 3.1 16 Total assets | 193435 202023 Liabilities and equity June 30, June 30, 2014 3018 Prepald 4.907 3.283 Accounts 45.873 32 021 Short-term 23 432 30.030 Current 75202 85334 Long-ism payable 62.291 54.302 Long-tem 41.862 39.234 Equity 13.380 13.09 Total and equity 183415 202023\fOther given data: Data Stadium Expenses Per Fan 2.50 Ticket Price 20.00 Marketing 13,000