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Questions: 1. Currently SugarBun is implementing Marketing Concept. Elaborate THREE (3) elements that SugarBun has to focus if the company plan to adopt Holistic Marketing

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Questions: 1. Currently SugarBun is implementing Marketing Concept. Elaborate THREE (3) elements that SugarBun has to focus if the company plan to adopt Holistic Marketing Concept. (10 marks) 2. Discuss FOUR (4) external environment factors that will create opportunities to Sabasco by SugarBun marketing strategies. (10 marks) 3. Explain the series of New Product Development (NPD) SEVEN (7) stages that SugarBun took before launching the "A1 Tok Sai Sauce" in October 2022. (10 marks)

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