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Questions 1. Describe the new accountability in terms of ROMI (Return on Marketing Investment). 2 Outline the two steps in conducting a brand audit. 3
Questions 1. Describe the new accountability in terms of ROMI (Return on Marketing Investment). 2 Outline the two steps in conducting a brand audit. 3 Identify the steps in implementing a brand equity management system You can include images, charts, examples
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Practical Management Science
Authors: Wayne L. Winston, Christian Albright
5th Edition
1497
