Questions
1. How can technology help brick-and-mortar retailers com-pete against e-tailers?
2. Privacy advocates criticize the use of RFID, as it allows better tracking of purchasing habits. How can brick-and-mortar retailers alleviate these concerns?
3. As you have read, part of the "human element" in retail-ing is being replaced by technology. How can brick-and-mortar stores avoid becoming too "sterile" when using information systems to compete against e-tailers?