Question: Questions 1. Now can a marketer manipulate the social and physical surroundings in a retail store to influence purchasing decisions? 2. How does semiotics helps

Questions 1. Now can a marketer manipulate the social and physical surroundings in a retail store to influence purchasing decisions? 2. How does semiotics helps marketers understand consumer behaviour? 3. How does the sense of touch influence consumers' reactions to products? 4. Why do marketers use metaphors to craft persuasive messages? Give two examples of this technique. 5. Describe the Theory of Reasoned Action

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