QUESTIONS 

1. Should he risk the account by submitting only the rescue mission ad? Or should he let Teal also see the ad that showed the helicopter shooting up the village, knowing that he would probably prefer that version if he saw it? 

2. And was the rescue mission ad really that much different from the ad that showed the shooting of the village? 

3. Did it matter that the rescue mission ad still violated some of the network regulations? 

4. What if he offered Teal only the rescue mission ad, and Teal accepted the "rescue approach" but demanded he makes it more violent; should he give in?

 5. And should Tom risk launching an ad campaign that was based on this new, untested approach? 

6. What if the ad failed to sell the Crako toy? 

7. Was it right to experiment with a client's product, especially a product that was so important to the future of the client's business?