Question
Questions 1. SWOT of the company and/or its product. 2. Foreign market intelligence. PEST (Political, Economic, Social, Technical) analysis and competitive analysis of the target/importing
Questions
1. SWOT of the company and/or its product.
2. Foreign market intelligence. PEST (Political, Economic, Social, Technical) analysis and competitive analysis of the target/importing country.
3. An explanation/justification of how your product/company will fit and succeed in the foreign country/export market.
4. How you will get the product/company into the foreign market,i.e. market entry strategy (direct export, joint venture, Greenfield, partnership, strategic alliance etc.), how you will get paid, currency exchange matters, insurance matters, contact matters etc. If direct export how will you move the product?
Exporting country :Germany
Importing country:United States
Product BMW
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