QUESTIONS 1 The company Baby Borsells gossboties to makers of craft beer. When consumer demand for craft beer changes, the demand for the company's bottles will also change. This illustrates that demand for the types of products companies by O joint derived elaste Inelastic fluctuating QUESTION reference groups, these often influence our behavior. We may, for example, buy the same types of brands as people in such groups in order Even if we don't belong to to be more like these people. Ofestyle primary non aspirational aspirational O secondary QUESTION 10 Which of the following statements about buying centers is false? Buying centers do not have to be formalired How buying centers are put together and function varies from company to comparty The gatekeeper can prevent a potential eller from getting access to decision makers and other people involved in a purchase A person can only hold one role within a buying center Complex purchasestions usually have more people involved in the buying center than less complex purchases