Questions

1. Use around 400 words to review Atlassian's external environment factors. What are the elements in the general and industry environment that relate to Atlassian's situation? Explain the implications.

2. Use around 400 words to describe Atlassian's business strategy. Is it different from other competitors? Explain the difference and their implications.

3. Use around 400 words to identify Atlassian's resources, capabilities and core competencies. Explain whether and how these contribute to Atlassian's competitive advantage.

4. Use around 400 words to identify Atlassian's current challenges. Can it retain its organisational values and culture as it continues to grow? What recommendations would you make to help Atlassian continue to be successful? Fully explain the rationale of your recommendations.

Need reference!!!