Questions 1. Using the Information provided, prepare an estimate of the market potential for the target market at which Alice Wood is alming. 2. What portion of this market potential could Alice expect for Petite Shop's market share? 3. What nonquantitative considerations should be brought into this analysis? to 9, and the five department stores devote only about 6500 square feet of selling space to this size range. She belleves a small shop of about 1000 square feet could provide a much better selection to this market than those outlets presently provide Questions 1. Using the information provided, prepare an estimate of the market potential for the target market at which Alice Wood is alming. 2. What portion of this market potential could Alice expect for Petite Shop's market share? 3. What nonquantitative considerations should be brought into this analysis? Questions 1. Using the Information provided, prepare an estimate of the market potential for the target market at which Alice Wood is alming. 2. What portion of this market potential could Alice expect for Petite Shop's market share? 3. What nonquantitative considerations should be brought into this analysis? to 9, and the five department stores devote only about 6500 square feet of selling space to this size range. She belleves a small shop of about 1000 square feet could provide a much better selection to this market than those outlets presently provide Questions 1. Using the information provided, prepare an estimate of the market potential for the target market at which Alice Wood is alming. 2. What portion of this market potential could Alice expect for Petite Shop's market share? 3. What nonquantitative considerations should be brought into this analysis