QUESTIONS: 1. What is a total market strategy, and why do marketers use this approach? Provide a recent example of a product or service that uses the total market strategy approach and discuss the components that make it effective or ineffective.

2. What is subculture? Describe at least two subcultures to which you belong and identify any reference groups that might influence your consumption behavior.

3. What is the significance of complex consumer buying behavior and the level of consumer involvement to marketers?

4. How is the need recognition triggered in the buyer decision making process? Provide examples of the two different types of triggers.