Questions 1-2 (are related to the Nestle Article image):

Please investigate and discuss the False Advertising Charges and other marketing-related fraud claims against Nestle that prompted the brand to overhaul its marketing strategy to uphold strict responsibility standards. Please reference any sources you use. You need at least 5 in-text citations and references in the end for this question.

What are the EU compliance standards in advertising to children that Nestle has to adhere to? Give at least two examples of such EU compliance measures. Do you find them effective?

Question 3:

What are the advantages and disadvantages of responsibility accounting? What is the main problem of the principal-agent relationship? How can it be fixed in your opinion?

Questions for BCOBM124-ONL04254 Responsible Management Responsible marketing and advertising to children 897,3; 42 93 Nestl' Good food, Good life Our goal is to help consumers achieve a healthy, balanced diet. And we see reSponsible marketing and advertising as essential to achieving that goal. Over time, as science and research have given us greater understanding ofthe complex relationship between diet and health, our marketing and advertising policies have evolved. In 2002, our Communications Principles set out strict standards for marketing to children. We strengthened those principles in 2008 and again in 2018 with the Nestl Marketing Communication to Children Policy (PDF). We've also signed up to external pledges including: - International Food and Beverage Alliance commitments - the EU Pledge and - local pledges in the countries where we operate. We apply the UK Government's nutritional proling model. This means that we carefully consider the placement, content and execution ofthe advertising offoods considered high in fat, sugar and salt [HFSS) to avoid targeting children under the age of16 in the UK. We closely follow UK advertising codes. Our messaging goes through stringent approval processes to ensure that it encourages healthy and discourages unhealthy consumption and lifestyles. The portions we depict in our advertising closely follow our portion recommendations. We don't use licensed characters, such as super-heroes or well-known cartoon characters, on HFSS products. We use some brand characters which have been around for more than 50 years, but we restrict this to the packaging only, and we do not create new brand characters for HFSS products. We do not allow marketing of our HFSS products in primary or secondary schools, or 200 metres from the gates of schools, nurseries, playgrounds and the likes of places aimed at children Any gifts, toys, premiums or giveaways for HFSS products must appeal to the person who controls access to them. Their messaging must provide clear educational value and encourage a healthy lifestyle. For digital media, we set targeting at 18+ through the Demand-side Platforms [DSPs] and age gate at 18+ on social platforms. ln digital media all 'Unknowns' are excluded in our advertising. To keep to a high standard of our policy, we carefully review the websites where our brands will or will not appear. In advertising environments that are seen by children, such as YouTube, we have content exclusions to separate our advertising from children on the platform. Nestle has a 3rd party verication tool for placements to monitor and ensure adherence to the policy. We recognise responsible marketing is broader and goes much deeper than advertising. We are looking at what else we can and need to do to continue to hold ourselves to high standards and be truly responsible and clear in our communication and marketing, particularly of those more sensitive or indulgent products in the absence of regulations. (ta ken from: https:,{/www.nestle.co.u k/en-gb/sustainability utrition- healthicommunicatioanesponsible-marketing-children } Questions 1-2 (are related to the Nestle Article above}: 1. Please investigate and discuss the False Advertising Charges and other marketing-related fraud claims against Nestle that prompted the brand to overhaul its marketing strategy to uphold strict responsibility standards. Please reference any sources you use. You need at least 5 in-text citations and references in the end for this question. 2. What are the EU compliance standards in advertising to children that Nestle has to adhere to? Give at least two examples of such EU compliance measures. Do you find them effective? Question 3: What are the advantages and disadvantages of responsibility accounting? What is the main problem of the principal-agent relationship? How can it be xed in your opinion