Questions

1.A definition of the corporate level problem and consequences of not solving the problem?

2.Summarize the analysis by completing WS16 - Nine Cell Analysis, and WS17 - Value Chain Analysis?

uSticking closely with the existing business lineup and pursuing opportunities presented by these businesses.

uBroadening the current scope of diversification by entering additional industries.

uRetrenching to a narrower scope of diversification by divesting poorly performing businesses

uBroadly restructuring the entire firm by divesting some businesses and acquiring others to put a whole new face on the firm's business lineup.

\fFIGURE 8.4 Identifying the Competitive Advantage Potential of Cross-Business Strategic Fit Copyright @ MeGraw-Hill Education. Permission required for reproduction or display Value Chain Activities Purchases Sales and Suppliers Technology Operations Marketing Distribution Service Business AZZ Business B Business C Business D Business E Opportunity to combine purchasing activities and gain more leverage with suppliers and realize supply chain economics Opportunity to share technology, transfer technical skills, combine R&D Opportunity to combine sales and marketing activities, use common distribution channels, leverage use of a common brand name, and/or combine after-sale service activities Collaboration to create new competitive capabilities No strategic-fit opportunities