Questions

1.Identify and explain the expected changes in company's customer buying preferences due to current lockdown situation due to COVID-19 pandemic?

2.What change(s) should the company do in its marketing mix given the changes in its customer buying preferences in terms of:

a.Product/Service

b.Price

c.Place

d.Promotion

3.What are the different market segmentation strategies that the company has adopted and do you think they are appropriate? How and why?

4.Does the company have SBUs? Identify.

5.Comment on any recent marketing campaign by the organization. Identify the target market, market segment, USP from the campaign.

6.Suggest any three ways for building social media audience at a low cost. As we all know we should have a Facebook page but how can anyone build up "like" without using advertising?

7.The target segments identified based on your perception, which product lines/Product mix refers to which class/target segment? Elaborate?

8.Considering this current scenario of Pandemic, what would be the best possible marketing communication tools /strategies and communication channels, an organization could use while communicating their messages to their customers?

9.Which ones are most effective distribution channels in normal situation and the impact of the current Pandemic situation on the channels being used. What did the organization do to survive during this time?

10.What do you suggest these firms can improve within their selected distribution channels options to perform effectively and efficiently securing safety measures during this pandemic era?