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Questions: 1.What are Starbucks' key resources and capabilities. According to the VRIN model, are they contributing towards a sustained competitive advantage? 2.Using a basic SWOT
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1.What are Starbucks' key resources and capabilities. According to the VRIN model, are they contributing towards a sustained competitive advantage?
2.Using a basic SWOT analysis, what future opportunities and threats will Starbucks face?
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